Karan Shinde

Social Media Marketing for Small Business

Share This Post

Nowadays, the use of social media is one of the basic needs of people, companies, businesses. In the year 2020, there are 3.81 billion people actively using social media in the world, and this is an increase of 9.2% year-on-year from 3.48 billion in 2019. Back in 2015, there were only 2.07 billion users, social network growth rates since then have averaged 12.5% year-on-year. A large number of people are using this social media platform for different purposes.

Social media marketing for small businesses:

Social media marketing is the use of social media platforms to connect with your audience to build your brand, increase sales, and drive website traffic. Social media marketing is one of the trending ways to do digital marketing. You can easily reach and target your customers by using these social media marketing tactics. Small businesses can use these social media platforms to increase their sales and to promote their business at all levels.

Social media marketing is the use of social media websites, platforms and social networks to market a company’s products and services. Social media marketing provides companies and businesses with a way to reach new customers, engage with existing targeted customers, and promote their desired culture, mission & vision to boost their sales and generate more profit.

How to build your social media marketing strategy for 2020?

  1. Set meaningful and profitable social media marketing goals.
  2. Research your target audience by using market segmentation.
  3. Establish your most important metrics by google analytics.
  4. Analyze your competition to understand more about the market.
  5. Create and curate highly engaging content daily.
  6. Make timeliness a top priority.
  7. Assess your results and optimize strategy from time to time.

Here are some top social media platforms,

  • Facebook.
  • Twitter.
  • Instagram.
  • LinkedIn.
  • Snapchat.
  • Pinterest.
  • Gmail
  • Whatsapp
  • You Tube

Different things to consider before social media marketing:

  1. Always Start With a Plan: Before you begin creating social media marketing campaigns, consider your business’s goals. Starting a social media marketing campaign. It is really important to do a proper plan before you start. Without planning there is a chance to lost all the things. Sometimes things can take negative turns. You can focus on these questions to ask when defining your social media marketing goals:
  • What are you hoping to achieve through social media marketing?
  • Who is your target audience?
  • Where would your target audience and how would they use social media?
  • What message do you want to send to your audience with social media marketing?
  • What is the main output you are expecting?
  • Which plan is suitable for your business?

If you can answer all these questions your plan is successful and proper.

  1. Create content: Social media marketing is all about posting the different types of content on social media channels. You should know which type of content you are planning to post. The content is in different forms like videos, images, posters, carousels, IGTV, Reels, brochures, etc. Proper keyword research is also important to target audiences. Make sure you post regularly and offer truly valuable information that your ideal customers will find helpful and interesting.
  1. A Consistent Brand Image: Using social media for marketing enables your business to project your brand image across a variety of different social media platforms. Every brand has its own unique identity according to their products or services. You can create a brand image in customers’ minds by using proper methods of social media marketing.
  1. Social Media for Promotional activities: Social media marketing is a perfect channel for sharing your website, products, services, and blog content with readers. Once you build a loyal following on social media, you’ll be able to post all your new content and make sure your readers can find new stuff right away easily. After building trust you can daily update them with your latest products, services, and offers. You can do different promotional activities to catch the eye of your customers.
  1. Sharing Curated Links: While using social media for marketing is a great way to leverage your own unique, original content to gain followers, fans, and devotees, it’s also an opportunity to link to outside articles as well. If other sources provide great, valuable information you think your target audience will enjoy, don’t be shy about linking to them. Curating and linking to outside sources improves trust and reliability, and you may even get some links in return. This is one of the advantages of it.
  1. Keep eye on Competitors: It is always important to keep an eye on competitors. What they are doing? How they are doing? Which things they are focusing on? competitors can provide valuable data for keyword research and other social media marketing insight. If your competitors are using a certain social media marketing channel or technique that seems to be working for them, considering doing the same thing, but do it a better way. Try to be unique. This quality will help you to stand different than others.
  1. Measure your performance: You can check how your online performance is going on through google analytics. It will help you track different metrics from time to time. Measure your performance for better planning and meaningful insights about marketing. You can plan further things according to it which is the better way.

 You can use different platforms to do your social media marketing?


Create a business account on Instagram. Set a proper profile picture. Try to use the logo there. Create a bio that should be informative. Add the website link there. Post every day. You can create content like posters, videos, carousels, IGTV, Live sessions, etc. Use proper hashtags there so your post can reach to maximum people. Run Instagram advertisements.


You can create a business page on Facebook. Add different things and links to it. Post every day. You can also use the Facebook advertising option to reach up to the maximum people or targeted people.


Nowadays people are using WhatsApp groups to promote their products and services. You can update products on status as well as post in the groups every day.


This is one of the best channels to create content and reach up to millions of customers.


Grow your business with more than 400 million people using Pinterest. You can post content there and reach maximum people.

Email marketing:

Send emails in series to targeted customers can help you to attract more people to your website. You can design a landing page and send emails with small videos and posters.


You can tweet business-related insights through the tweet. Millions of people are using Twitter every day. So, this is the best platform to reach effectively and efficiently.

Advantages of social media marketing:

  1. You can reach millions of people.
  2. You can easily find targeted customers for your business.
  3. Social media marketing helps to boost sales.
  4. It also helps in the branding of your business.

Key points:

  • Plan your social media marketing plan to achieve major goals.
  • Focus more on the content. Make sure there should be quality over quantity.
  • Understand your customers before marketing products and services.
  • Be specific about your plan and marketing goals.
  • Trust the process.

Which type of platform you are using for social media marketing? Mention in the comments.

Subscribe To Our Newsletter

Get updates and learn from the best

More To Explore

Do You Want To Boost Your Business?

drop us a line and keep in touch